Are you WMM45+ (White, Male, Married and older than 45 ) Very conservative, take no nonsense from no one , including the government ? Would you think this guy would ideally be living in South Africa ?
Think again. These are the descriptions (short and sweet ) of the Tea Party members in the USA. Comprising about 18% of the voters according to some sources. They are most likely supporters of the Republican party in the USA ( Obama is a Democrat) They are more wealthy than the average American and might well become the biggest problem Obama will face during the next election.
My only question at this stage is who is going to be their ideal candidate ? Standing against a populist president like Obama is not in everyones shorts. Then again Sarah Palin is WFMM45+ (White, female Married , 45+ ) and a Tea Party Icon and does not wear shorts.
What does the Americans say ? If you invite Obama to tea do you think he will accept ?
Maybe we should have a Pretoria Tea Party (Like the Boston one) all non racial of course. The lack of black would be purely incidental.
Interesting stuff
Sunday, October 31, 2010
Wednesday, October 27, 2010
The wonder of special days
There are only a few special days in everyone's life. These can be their birthday, their spouse's birthday, Christmas, Aniversaies y and one or two others. Political days does not do it for me. So called childrens day, womens day , mothers day , fathers day, Sundays, and other days ending with "Y" does not do it for me either.
I have just experienced a birthday and found that this in all probability is the one special day in the year that stands out for me and I think for most other people. Why would this be ?
Well for one it places the focus squarely on You / Me for that day. Some family, mostly friends make you feel special by phoning you, emailing you, make a note on your facebook wall or send you an SMS. I know her birthday makes my wife bloom. She will even phone some friends and say " Hi happy birthday to me"
Some people will make Christmas / Sundays/ some political days out to be their most precious days. I think they are just trying to impress someone with their "attempted holiness" or "Pretentious patriotism". You can say what you like but the only thing that really makes people bloom is the spotlight when it is on them.
Come on, be honest with yourself - Am I right or am I right.? You are welcome to differ from me but as I always say: Everyone has the right to his own opinion even if it is wrong !
I have just experienced a birthday and found that this in all probability is the one special day in the year that stands out for me and I think for most other people. Why would this be ?
Well for one it places the focus squarely on You / Me for that day. Some family, mostly friends make you feel special by phoning you, emailing you, make a note on your facebook wall or send you an SMS. I know her birthday makes my wife bloom. She will even phone some friends and say " Hi happy birthday to me"
Some people will make Christmas / Sundays/ some political days out to be their most precious days. I think they are just trying to impress someone with their "attempted holiness" or "Pretentious patriotism". You can say what you like but the only thing that really makes people bloom is the spotlight when it is on them.
Come on, be honest with yourself - Am I right or am I right.? You are welcome to differ from me but as I always say: Everyone has the right to his own opinion even if it is wrong !
Thursday, October 21, 2010
Being able to relate
A few articles in the newspapers made me think of the ability of people to communicate without offending other people. The story of Woolworths that planned to take all Christian litterature off their shelves had a backlash from Christians all over the country. Of course it is the right of a company like WW to do what they like and make business decisions in their own interests. What they off course failed to observe is that you do no mess with Customer's heads in that way. This little mistake of theirs will become an example in marketing training classrooms as how you should not take customers for granted and how corporate businesses should not place their own interests above those of their customers. Of course whatever they say and how they made a U-turn will not take away the perception by Christians that they are frowned upon by the group. And as we all know, facts does not have anything to do with it - it is only perceptions that count
The point I actually want to make is the comments in the newspaper of the happening. Christians re-acted out of character. Comments against the actions of the Christian group brought out the ugly in people calling them all sorts of names. Not being able to communicate properly a lot of people resort to name calling.
This is a symptom of a sick society. It happens whenever people feel strongly about something and get frustrated with other people differing from them. This is how all sorts of rages start. Road rage, shoppers rage, whatever.
This exact thing occured with the recent ABSA rugby affair. Absa messed with their client's heads. People are passionate about Rugby. Whether rugby is 99% supported by the White community is of no relevance here. The bank used a political angle to mess with their clients. The same thing happened in the comments in the newspaper. Total irrational name calling and some even slanderious comments were made. It makes me wonder who actually taught some of these people to write as some of the compositions and sayings are totally blase and downright common.
I have stopped commenting on the articles if I cannot be one of the first in the morning and at least I can then comment on the actual article and not on what other people wrote !
The point I actually want to make is the comments in the newspaper of the happening. Christians re-acted out of character. Comments against the actions of the Christian group brought out the ugly in people calling them all sorts of names. Not being able to communicate properly a lot of people resort to name calling.
This is a symptom of a sick society. It happens whenever people feel strongly about something and get frustrated with other people differing from them. This is how all sorts of rages start. Road rage, shoppers rage, whatever.
This exact thing occured with the recent ABSA rugby affair. Absa messed with their client's heads. People are passionate about Rugby. Whether rugby is 99% supported by the White community is of no relevance here. The bank used a political angle to mess with their clients. The same thing happened in the comments in the newspaper. Total irrational name calling and some even slanderious comments were made. It makes me wonder who actually taught some of these people to write as some of the compositions and sayings are totally blase and downright common.
I have stopped commenting on the articles if I cannot be one of the first in the morning and at least I can then comment on the actual article and not on what other people wrote !
Tuesday, October 12, 2010
Marketing: It is all in the basics
Basic stuff : Find out what people NEED & WANT and GIVE it to them :
Just understand the basics :
What is a need ?
It is something you have to have, something you can't do without. A good example is food. If you don't eat, you won't survive for long. Many people have gone days without eating, but they eventually ate a lot of food. You might not need a whole lot of food, but you do need to eat.
( So go into the NEEDS business and give the people what they need ) - see lesson one: Market research
What is a want ?
A want is something people would like to have. It is not absolutely necessary, but it would be a good thing to have. A good example is music. Now, some people might argue that music is a need because they think they can't do without it. But you don't need music to survive. You do need to eat.
These are general categories, of course. Some categories have both needs and wants. For instance, food could be a need or a want, depending on the type of food.
You need to eat protein, vitamins, and minerals. How you get them is up to you (and your family). You can eat meat, nuts, or soy products to get protein. You can get fruits and vegetables to get vitamins and minerals. You can eat yogurt or cheese to get other vitamins and minerals. You can eat bread to get still more vitamins and minerals. These basic kinds of foods are needs.
Ice cream is a want. You don't really need to eat ice cream to survive. You can eat it to get some vitamins and minerals, but other foods like cheese and yogurt give you more of those same vitamins and minerals without giving you the fat that ice cream does. Still, ice cream tastes good to many people. They like to eat it. They want it, but they don't need it. They like it, but they don't have to have it to survive.
(So go in the Wants business ) Again see lesson one : Do market research
Utilizing some of the possibilities of what I just wrote you should with a little effort find some business to start !
Just understand the basics :
What is a need ?
It is something you have to have, something you can't do without. A good example is food. If you don't eat, you won't survive for long. Many people have gone days without eating, but they eventually ate a lot of food. You might not need a whole lot of food, but you do need to eat.
( So go into the NEEDS business and give the people what they need ) - see lesson one: Market research
What is a want ?
A want is something people would like to have. It is not absolutely necessary, but it would be a good thing to have. A good example is music. Now, some people might argue that music is a need because they think they can't do without it. But you don't need music to survive. You do need to eat.
These are general categories, of course. Some categories have both needs and wants. For instance, food could be a need or a want, depending on the type of food.
You need to eat protein, vitamins, and minerals. How you get them is up to you (and your family). You can eat meat, nuts, or soy products to get protein. You can get fruits and vegetables to get vitamins and minerals. You can eat yogurt or cheese to get other vitamins and minerals. You can eat bread to get still more vitamins and minerals. These basic kinds of foods are needs.
Ice cream is a want. You don't really need to eat ice cream to survive. You can eat it to get some vitamins and minerals, but other foods like cheese and yogurt give you more of those same vitamins and minerals without giving you the fat that ice cream does. Still, ice cream tastes good to many people. They like to eat it. They want it, but they don't need it. They like it, but they don't have to have it to survive.
(So go in the Wants business ) Again see lesson one : Do market research
Utilizing some of the possibilities of what I just wrote you should with a little effort find some business to start !
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